Creators Program
Practical guide, rules and operation for accepted creators
This document summarizes how the program works and what is expected of you. and what are the basic conditions of use of the refundable pack, the commissions and the TikTok account of Casa Puffy.
Read it carefully before starting the content challenge. If anything is unclear, Ask us through the support channel we have indicated to you.
1. Objective of the Casa Puffy Creators Program
You are now part of the Casa Puffy creators program. The goal of this The agreement is that you can earn money creating content with your Puffys while We get real, consistent videos that are aligned with the brand.
- You contribute your time, creativity, and consistency to create short videos around the Puffys.
- Casa Puffy provides the product, and the brand's dedicated TikTok account. and the sales commission and tracking system.
- This document outlines the basic rules of the program so that everyone work in a clear and fair way for both parties.
This guide does not replace the program's full legal terms, but summarize the key points you should always keep in mind while participating.
2. Requirements to continue in the program
As an accepted creator, you confirm that you meet the minimum requirements and you agree to maintain them throughout your participation.
- Be at least 16 years old at the time to participate.
- Have a mobile phone that records in at least HD quality (ideally 4K) and with enough storage to save and upload your videos.
- Having a stable internet connection is necessary to be able to upload content. regular TikTok.
- Accept and respect the platform's (TikTok) rules and internal regulations of Casa Puffy indicated in this document.
- Commit to maintaining minimal communication with Casa Puffy (respond send messages reasonably quickly and let me know if you have any problems).
3. Minimum refundable package and conditions
To create content you need at least one Puffy and some outfits. The minimum refundable package is agreed upon with you before we start.
3.1. What does the minimum pack include?
- Normally, the minimum package consists of 1 Puffy in the color of your choice + 2 outfits .
- In some cases a different package can be agreed upon (for example, more outfits, accessories…); any changes must be made in writing with you before the order.
- Only the minimum agreed package is eligible for a refund.
3.2. Pack Refund
- The refund for the pack only applies to first 30-day cycle .
- The refundable amount corresponds to the value of the Puffy + the 2 outfits of the agreed minimum pack (or equivalent in the special pack that has been defined with you).
- Any additional products you add to the order It is not included in the refund , unless otherwise agreed. express prior.
- To receive the refund, you must complete the content challenge explained in Point 4 (60 valid videos following the rules).
3.3. Product Returns
- Upon entering the program, you understand that the pack is purchased to create content and cannot be returned solely for change of mind .
- Returns are only accepted if there is a genuine problem with the product. (manufacturing defect, shipping damage, or other justifiable cause) agreed with Casa Puffy).
- In case of a problem, you should contact Casa Puffy and provide photos. or videos of the product's condition.
4. Initial content challenge (30 days · 60 videos)
The first month serves as an intensive challenge to get to know each other. It's useful both so you can try creating content with Puffys and see if you like it. Casa Puffy assesses whether the long-term fit is good.
4.1. Duration and objective
- Challenge duration: 30 consecutive days from the agreed start date.
- Goal: to publish 60 short videos during those 30 days (average of 2 videos per day).
- The recommended duration for each video is between 6 and 12 seconds , in vertical format (9:16).
4.2. Publication rate and “jokers”
- The general guideline is 2 videos per day .
- You have up to 7 “jokers” (margin days) to make up for days when you were unable to publish.
- You can, for example, not upload anything one day and upload 4 videos another, always that at the end of the challenge, 60 valid videos have been published.
- It's important to let Casa Puffy know if at any point you realize you won't be able to to be able to meet the challenge in order to find a solution.
4.3. General rules on videos
- The Puffy should clearly be the star of the video (close-ups, outfits, mimes, stories, POV, etc.).
- The videos can be completely faceless. (without showing your face) if you prefer.
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Videos are not considered valid:
- Uploaded privately or deleted during the challenge.
- Blocked by TikTok for violating platform rules.
- Literally repeated (the same file uploaded several times, even if the text or audio changes).
- Casa Puffy may ask you to repeat or replace a video if it's incorrect. The engraving is unclear; the product is not legible, appears copied, or does not match the description. brand style.
4.4. Guide to viral videos and increased sales
To help you achieve better results, Casa Puffy puts your providing a specific guide with examples, hook ideas, structures video and best practices to maximize the likelihood of virality and sales .
View video guide and examples →
5. Commissions, levels and payment method
Your income is based on sales generated through your links or Creator codes. Starting from the second month, even though there are no more refunds. With the package, you will continue to earn commissions as long as you remain active in the program.
5.1. Commission levels
-
Level 1 · Starter (10%)
For creators who generate up to €499 in sales in the last 30 days. -
Level 2 · Partner (15%)
It is activated starting from €500 in sales. in the last 30 days. -
Level 3 · VIP (20%)
For creators who earn over €1,500 in sales in the last 30 days. For exceptional cases, it may be possible negotiate higher percentages.
5.2. How sales are attributed
- Your sales will be tracked through a unique link, discount code and/or tracking system that Casa Puffy will make it easy for you.
- It's important that you always use the same link or code in your videos and in the description so that sales are attributed correctly.
- If you also use your own TikTok account, you will also have a link/code associated with you.
5.3. Payment method and terms
- A monthly closing will be carried out with the confirmed sales attributable to your activity.
- Starting from an agreed cumulative minimum (for example, €20–30), Payment will be made using the agreed method (PayPal, bank transfer or other).
- As the creator, you are responsible for declaring this income according to your country's tax regulations.
6. Casa Puffy TikTok account
Casa Puffy will give you access to a TikTok account specifically for the creator program, usually with 0 followers and intended only for Puffys content.
6.1. Rules of use
- This account is exclusively for Casa Puffy content. (Puffys, outfits, related products).
- It should not be used as a personal account or to upload unrelated content. with the brand.
- Communication with the audience should be respectful and conflict-free. nor messages that damage the image of Casa Puffy.
- Any significant change (for example, mass deletion of videos, (change of username, profile picture or biography) must Please discuss with Casa Puffy beforehand.
- Access to the account should not be shared with third parties without authorization. express authorization from Casa Puffy.
6.2. Using your own account (optional)
- Having your own TikTok account is not mandatory to participate in the program.
- If you decide to use your own account to upload some or all of the videos, You will need to inform Casa Puffy so that we can track your sales correctly (link or code).
- Your account is still yours and you can use it for other content, as long as you like. that videos related to Casa Puffy respect these rules and the platform policies.
- Casa Puffy may ask you to adjust or delete specific posts related to the brand if they violate these rules, the policies of the platform or affect the image of Casa Puffy.
7. Ownership of the content and use by Casa Puffy
We want you to know how Casa Puffy can reuse the videos you create within the program.
- The videos you create remain yours, but by participating in the program grants Casa Puffy a license to reuse them in social media, websites, advertisements, and other marketing materials , always related to the brand.
- This license is non-exclusive, which means you can also Use your videos on your profiles, as long as you don't give them exclusive rights. to other brands that may generate conflict.
- If you or someone identifiable appears in the videos, you understand that you are authorizing Casa Puffy to use that image only in the context of program and brand.
- If at any point you leave the program, Casa Puffy can continue to use it. the videos already created and published for as long as you deem appropriate reasonable for campaigns, compilations, etc.
8. Reasons for suspension or withdrawal from the program
Casa Puffy reserves the right to pause or terminate your participation certain situations occur in the program.
- Not completing the initial challenge (60 valid videos) without having discussed it previously with Casa Puffy.
- Repeatedly failing to meet the minimum video quality or ignoring requests for improvement/replacement.
- Posting offensive, hateful, discriminatory content or content that goes against the platform rules or the values of Casa Puffy.
- Any attempt at fraud related to sales, codes of discount or affiliate links.
- Using the Casa Puffy TikTok account for topics unrelated to the brand or share access without permission.
- Any other justifiable cause agreed with Casa Puffy that makes collaboration ceases to make sense for one of the parties.
9. Communication, updates and support
We want the program to be flexible and enjoyable for you. Communication is key to making everything flow smoothly.
- You will have a primary contact channel with Casa Puffy (for example, email, WhatsApp or similar) which will be indicated at the beginning of the program.
- Use that channel to report any problems with deadlines, videos, requests or questions about the rules.
- Casa Puffy may update this guide and the Program Terms with the Time. Whenever there are important changes, you will be informed.
- If at any time you want to pause or leave the program, please let us know. to do it in an orderly manner and without misunderstandings.